ANM230 Semiotic Analysis

By James Ball

I’ve been inactive for several weeks now so let’s get back into the swing of things with a Semiotic Analysis On what I’m creating for my main group project this Trimester talk about the inspirations behind the idea.

This Trimester we have been given the opportunity to create an advertisement piece for a live client. The client is Princess Margaret Hospital (PMH) Foundation and we have been given the task of creating an advertisement that promotes and tells there Backers about PMH Foundation’s name Change to Perth Children’s Hospital (PCH) Foundation to coincide with the move to the new and bigger building in November 2016.

The Group project for the PMH Foundation has a primary target audience towards current donors, as well as members of the PMH community. The aim with this Project is to create a piece of media that is approachable for all ages and suggest to the given audience an explanation of what the PMH/PCH Foundation represents and also about the change.

Pocoyo logo (Hart, 2004)

The inspiration for visual style the group decided to go for was that of the aesthetic and animation style of the Spanish-English TV show Pocoyo (Hart, 2004).

The reason behind why I pitched the idea of using this show as a key inspiration for our own production was to favour us both technically, as well as aesthetically. Aesthetically, we chose this show because of its simple colours and ‘soft’ characters, giving the viewer the sense that everything is nice and cuddly; and technically because of the simplistic design on the surface with a highly agile animation rig underneath. So simple character, big range of expressions and emotions is what we are aiming for in the character rigging. Simple, non-harsh matte colours have been used in children’s media a great deal. Popular examples: Hi-5 (Noble, K. 1999) and Blues Clues (Johnson, Santomero, & Kessler, 1996)

Hi-5 Logo (Noble, 1999) and Blues Clues Logo (Johnson, Santomero, & Kessler, 1996)

Similar to that of the simple colours and ‘soft’ characters of Pocoyo the Animation style resembles that of traditional Claymation Animation and as such are able to get away with Holding characters Frozen in position for several seconds at a time without them looking out of place. Another aspect that lends Pocoyo to this look is the Matte flat colour Texture. The creators of this show designed the show in this way to save on render time to aid in fast production.

An aspect of the design that we would like to Change but aren't aloud to is the design that they have for the Bear.

As always this is Ballzy247 signing out.

Reference List

Hart, K. (Executive Producer). (2004). Pocoyo [Television broadcast]. Madrid, Spain: Zinkia Entertainment.

Noble, K. (Executive producer) Hi-5 (1999) Kids Like Us Productions, 15 February.

Johnson, T., Santomero, A., & Kessler, T. (Directors). (1996). Blue’s Clues [Television]. Nickelodeon, Nick Jr.